元宇宙发布会不断推陈出新，虚拟形象主持+虚拟场景模式潜力无限

日前，红旗品牌在云端召开了一场独特的“元宇宙盛典”，中国一汽党委书记、董事长徐留平以虚拟形象+虚拟声音的形式，发布了代表中国一汽红旗品牌技术革新突破的“新能源战略”“超级电动智能平台”和“多款极致梦幻的新能源概念产品”。

Today, the red flag brand has launched a unique “constellation of the Won cosmopolitan” in the clouds, and the Secretary and Chairman of China's One-Car Party, Xu Liuping, in the form of a virtual image plus a virtual voice, has launched the “New Energy Strategy” “Super Electric Smart Platform” and the “Multiple Dreams of New Energy Concept Products” that represent a breakthrough in the technological innovation of China's red flag brand.

与此同时，在“万物皆可元宇宙”的潮流下，红旗通过虚拟技术和多维度链接形式，打造了“红旗元宇宙”空间。用户可通过各种途经进入到“元宇宙社区”当中，注册账号，建立自己的虚拟形象，以虚拟人的形式参观红旗社区。

At the same time, under the tide of “everyone is a meta-cosmos” red flags create a “red flag cosmos” space in the form of virtual technology and multi-dimensional links. Users can enter the community of meta-cosmos by various means, register their accounts, build their own virtual image, and visit the red flag community in the form of virtuals.

元宇宙潜力无限，车企争相入局玩花样

自2021年下半年以来，元宇宙概念持续火爆，从资本的追捧，到科技巨头纷纷入局，再到A股市场元宇宙概念股的暴涨，游戏、社交、短视频……元宇宙概念产物层出不穷。据知名市场研究机构IDC预测，2020~2024年间，全球虚拟现实产业规模年均增长率将达54%。随着新技术的不断开发，虚拟现实元宇宙相关产业或将迎来爆发。

Since the second half of 2021, the concept of the meta-cosm has continued to explode, from capital to technology giants, to the boom in the A-market cosmopolitan concept unit, with games, socialization, short videos... and the production of the meta-cosm concept. According to the well-known market research institute IDC, the global virtual real-world industry will grow at an average annual rate of 54% between 2020 and 2024. As new technologies develop, the virtual real-world-related industries may soon break out.

在此背景下，元宇宙的营销潜力已被众多车企所发现，可以看到元宇宙在汽车行业已经有了品牌专属空间、虚拟试驾、虚拟数字人、以及虚拟展厅等等一些实际应用。它以全新的交互模式结合汽车领域的很多业态，为用户带来沉浸感、内容创意等特性。与传统营销相比，这样的交互方式能让用户的体验得到升级，会多点触达消费者，这也是为什么许多车企都扎堆元宇宙的原因。

In this context, the marketing potential of the meta-cosmos has been discovered by a large number of car companies to see that the meta-cosmos already has some practical applications in the auto industry, virtual pilot driving, virtual digitals, and virtual exhibition halls. It combines many of its practices in the area of automobiles in a completely new interactive mode, bringing with it a sense of immersion, content creativity, etc.

技术赋能，打造品牌线上活动新玩法

Technology Empowerment to Create a New Play on Brand Line

随着数字经济规模的不断增长，元宇宙与各行业的结合一定会有诸多发展空间，围绕虚拟技术的应用场景将会迎来更多商业化、市场化的落地应用。为品牌和企业提供了年轻化营销的创新思路的同时，也为各行业如何用虚拟营销与Z世代产生链接带来更多启发，将助力企业在新营销环境中轻松突围。

As the size of the digital economy continues to grow, the convergence of the meta-cosm with industries will have many opportunities for development, and the application of virtual technologies will lead to more commercialization and market-based local applications. While innovative ideas for brands and businesses to rejuvenate marketing, they will also provide more inspiration for industries to link virtual marketing to Z-generationals, and will help firms to break loose in new marketing environments.

世优科技核心技术为实时虚拟数字人技术和虚拟演播室技术，深耕虚拟技术领域十余年，各大卫视大型虚拟晚会及品牌线上直播发布会技术服务商，提供“虚拟场景定制+虚拟特效互动+虚拟录播/直播”一站式全栈技术方案。结合客户诉求提供个性化场景和特效定制，精细化抠像到单根发丝，可以让真人与虚拟场景无缝融合实时渲染直播，同时提供虚拟人定制、XR技术和AR特效设计，让效果更加科技梦幻。

For more than a decade now, David's big virtual evenings and brand-line televised technology service providers offer a one-stop-shop technology program called "Virtual scene customization plus virtual special effects interaction/virtual recording". Combining client claims with personalized scenes and special effects customizations, fine-tuning the screens to single hairs allows real-time rebroadcasts to be seamlessly integrated with virtual scenes, while providing virtual customizations, XR techniques and AR special effects designs to make the effects more technologically fantastic.

在大型晚会节目中，世优科技先后为央视春晚等节目提供4K虚拟技术支撑及服务，包括2020年BTV跨年晚会AR，2021年春晚刘德华“牛起来”,2021年全国王者荣耀第四届大赛AR以及2022年湖南卫视小年夜等知名项目。另外，世优科技已经与途虎养车、罗技、海信、鸿合教育等知名品牌进行了虚拟直播和虚拟发布会领域的成功合作，将虚拟技术与创意营销结合，使虚拟数字人、真实人物与虚拟环境完美融合，虚实交互，用低成本的虚拟技术打造符合品牌调性的场景。

In the context of major evening programmes, SeyoTech has provided four-K virtual technology support and services for high-visibility evenings and other programmes, including the BTV inter-annual evenings in 2020, the Liu Dwarf “Cow Up” in spring 2021, the Fourth Grand Priest of the Nation in 2021, and the famous projects of Hunan Watchy Night in 2022. In addition, HeyoTech has worked successfully in the field of virtual live and virtual distribution, combining virtual technology with creative marketing, perfect integration of virtual digitalists, real characters and virtual environments, virtual interaction, and the creation of brand-friendly scenes using low-cost virtual technology.

元宇宙是数字经济的高阶形态，必将深刻改变未来生产生活方式，推动未来产业发展。互联网化已成为当下人们主流的生活方式，品牌发布、论坛会议、营销推广等也都将在元宇宙虚拟世界中找到新的呈现方式。

The meta-cosm is a high-level shape of the digital economy that will profoundly change future production lifestyles and drive future industrial development. Internetization has become the dominant way of life for people now, and branding, forum conferences, marketing, etc. will find new ways to present themselves in the virtual world of the meta-cosm.