我国商业的发展在这些年可以说是突飞猛进，尤其是在互联网方面，造就了很多知名的企业家，像是柳传志、史玉柱、马云这些人，就是借助了互联网发展的“力”而取得了成功。要是将我国商业的发展追溯到十几年前的话，有一档节目帮助大众熟识了这些企业家，也帮助了一些人走向了成功，那就是《赢在中国》。
During these years, business development in our country can be described as rapid, especially in the context of the Internet, where many well-known entrepreneurs, such as Willows, Steads, Ma Yuns, have succeeded with the “power” of Internet development. If we go back a decade, there is a programme that helps the general public to know these entrepreneurs and others to succeed: Win in China.
最近2007年《赢在中国》的一期节目火了，来自台湾的李宗恩博士向大家描述一个Web 3.0项目，现场观众、选手，甚至评委都一脸迷茫。而之前对Web3.0概念很有信心的李宗恩博士也转行去做中医了，不得不说这个跨度也太大了！！！
Recently, Dr. Lee Jong-un from Taiwan described a Web 3.0 project in China in 2007, where viewers, contestants, and even judges were confused. Dr. Lee Jong-un, who had confidence in the concept of Web3.0, had also turned to Chinese medicine, and had to say that it was too far!
从发展轨迹来看，李宗恩有着惊人的经历。李宗恩是一名具有特殊素质的优秀学生，曾获台湾教育部特殊奖学金。李宗恩于1993年毕业于台湾大学物理系；1994年就读于斯坦福大学；1998年获斯坦福大学机电科学博士学位；2003年获加州大学伯克利分校工商管理硕士学位。在美国期间，李宗恩在思科、AMD等大型跨国公司实习，并创办了自己的广播公司。
Lee Jong-un, a highly qualified and talented student, was awarded a special scholarship by the Taiwan Ministry of Education. Li Jong-un graduated from the Department of Physics at the University of Taiwan in 1993; he studied at Stanford University in 1994; he obtained a doctorate in mechanical and electrical science at Stanford University in 1998; he obtained a master's degree in business administration at the University of California at Berkeley in 2003. While in the United States, he worked as an intern in major multinational corporations such as Cisco, AMD, and set up his own broadcasting company.
起初，李宗恩先是解释了他的Web 3.0概念：Web 3.0致力于改变现有广告的单调乏味，然后利用知识和娱乐内容来引导消费者在现实生活中的消费行为。同时，研究和分析未来虚拟世界中的消费者行为。李宗恩完成产品概念时，评委席史玉柱表示不明白，觉得李宗恩的讲话不符合中国人的倾听习惯，且坐在旁边的马云也表示听不懂。但照目前的形势来看，马云当时明显是在“撒谎”。因为随后，马云便做出靠大数据分析消费者的消费习惯的真实产物。
At first, Li explained his Web 3.0 concept: Web 3.0 was committed to changing the tediousness of existing advertising and then using knowledge and entertainment to guide consumers’ consumption behaviour in real life. At the same time, he researched and analysed consumer behaviour in the future virtual world. When he completed the product concept, the jury, Shi Yuh-jung, expressed his lack of understanding that Li's speech did not correspond to the Chinese's listening habits and that Ma Yun, sitting next to him, did not understand.
如今，Web3.0这一概念已广为人知，并已应用于现实生活的方方面面。例如，现在在搜索栏搜索一个产品，当浏览与其不相关页面时，该产品广告便会弹出，直到购买为止。那为什么2007年李宗恩博士提出的Web3.0却没有掀起水花，甚至“商业奇才”史玉柱都没有听懂呢？因为“理想主义也需要实用主义”，想法在没有得到实践之前往往是不值钱的。在07年智能手机都没有普及的时代，底层技术根本就达不到web3.0的应用。大家也不知道信息流广告，更没有流媒体的概念。这个项目放在当时来看的话，确实有一点不靠谱，所以也是可以完全能够理解当时几位评委对这个项目的评价和表态。我们不得不佩服李宗恩博士的前瞻性，而现在区块链技术已经有了长足的发展，平台、应用以及在某些行业的市场试验已经有相当多的研究。虽然从技术发展来看还有很长的一个阶段需要逐渐成熟。但区块链思维已经日益丰满。除了区块链之外，边缘计算、AI、底层算力也正在发挥越来越大的效应，让Web3.0的落地充满可行性。
Now, the concept of Web3.0 is well known and applied to all aspects of real life. For example, in the days when smart phones were not available in 2007, bottom-level technology did not reach Web3.0. You don't know about current advertising, and the concept of fluid media does not exist until it is purchased. The project is a little bit off-the-shelf, so it's completely understandable that the evaluation and presentation of the project by several evaluation boards is not yet clear. We have to appreciate Dr. Sunn's forward-looking approach, and the current technology of the regional chains is already well developed, with platforms, applications, and market trials in some industries already well under way.
目前相关领域也已经诞生了一些比较出圈的应用。
Some comparative applications have also been created in the relevant areas.
比如分布储存技术的完善和底层应用的兴起，Swarm以及刚刚开始的Crust，都是未来撬开Web3.0大门的钥匙。
For example, the improved distribution of storage technology and the rise of bottom-level applications, Swarm and the just-started Crust are the keys to the future opening of the Web3.0 gate.
又比如，顾荣辉教授与邵中教授2018年创办的区块链安全平台CertiK，就利用了目前最先进的形式化验证技术、AI审计技术，扫描及监控区块链协议和智能合约的安全性，并推出以Skynet为代表的SaaS产品，为企业提供安全解决方案。目前，其估值高达120亿元，背后还站着以老虎基金、高瓴创投、高盛、红杉资本等为代表的豪华资本阵营。
For example, the current state-of-the-art technology of certification, AI auditing techniques, scanning and monitoring the safety of block chain agreements and smart contracts, and the introduction of SaaS products, represented by Skynet, have been used to provide a safe solution for businesses. At present, it is valued at $12 billion, backed by luxury capital camps, represented by tiger funds, high-rise investments, Goldman Sachs, Redwood capital, etc.
再比如交流平台的MetaNotey创始人郑小岳，也已经成功打造了一个以笔记为起点，集合钱包、NFT铸造、交流功能的去中心化社区平台。
For example, the founder of the Communication Platform, Jeong Xiaoyu, has successfully developed a decentralised community platform with notes as a starting point, bringing together wallets, NFT castings and communication functions.
而随着元宇宙的兴起，Web3.0又再次成为各大厂商关注的焦点。中国证监会科技监管局局长姚前发表文章《Web3.0是渐行渐近的新一代互联网》，文中提出互联网正处在Web2.0向Web3.0演进的重要时点，加强Web3.0前瞻研究和战略预判，对我国未来互联网基础设施建设无疑具有重要意义。
With the advent of the Woncosmos, Web3.0 has again become the focus of attention for the major producers. Web3.0, a recent new-generation Internet, published by the Director-General of Science and Technology of the China Censorship Council, says that the Internet is at an important juncture in the evolution of Web 2.0 to Web3.0, and that the strengthening of Web3.0 foresight research and strategic foresight will undoubtedly be important for the future development of Internet infrastructure in the country.
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