此前，火溶游戏曾表示将会利用游戏中的角色来打造“虚拟乐队”形象，并且还会在未来联动线下餐厅，打破虚拟与现实之间的壁垒，让玩家更多维度地感知到产品的魅力。
Previously, the Fire Solution Game had indicated that it would use the role in the game to create a “virtual band” image and that it would also connect to restaurants in the future, break the barriers between virtual and reality, and give players a more dimensional sense of the charm of the product.
虽然在我看来，目前处于测试阶段的《Chef Squad》距离达到上述的“元宇宙”目标还有着很长的路要走，但抛去热度滤镜，游戏本身依然有着不少亮点之处，而“餐厅经营+SLG”的玩法，也体现出了火溶在SLG赛道上的独特见解。
Although it seems to me that Chef Squad, which is currently in the test phase, has a long way to go to meet the above-mentioned goal of the meta-cosmos, without the thermal filters, the game itself still has a lot of bright spots, and the way in which the restaurant operates +SLG also reflects the unique vision of the SLG track.
事实上，成立于2012年的火溶游戏是国内最早的SLG手游厂商之一。当年，他们发行的第一款自研三国SLG游戏——《啪啪三国》，抓住了移动端的3D画面的市场空白机会，在海内外都取得了相当不错的成绩。
In fact, the Fire Solution Game, which was founded in 2012, was one of the country’s first SLG hand-runners. In that year, they published a self-research of the Triple SLG game, SLG Triple, which captured the market gap of a mobile 3D image, with considerable success both at home and abroad.
《啪啪三国》的成功自然也引起了资本的注意，在《啪啪三国》获得成功的数月之后，上海拓维信息便以8亿的超高价收购了火溶，拓维的董事长李新宇对火溶也寄予厚望。
The success of Ping Trinity has naturally also attracted capital attention, and months after Ping Trinity's success, the Shanghai Tungwei message acquired fire at a high price of $800 million, and Takuwi's chairman, Li Xingwoo, placed great hopes on fire solution.
不过令人遗憾的是，在被收购之后，火溶没有再实现爆款神话，截至目前，也只有《啪啪三国2》保持着一定的成绩，其他的产品不是停运就是已经滑落榜单。
It is regrettable, however, that, after the acquisition, fire solution has not materialized, that only Triple 2 has so far achieved some success, and that other products have either stopped or have slipped on the list.
如今的火溶已经顺应出海趋势，专攻海外市场，而且业务重心也更多放在了海外游戏的代理，距离上一款自研产品的推出已经时隔五年。
Today's fire solution has responded to the trend towards overseas markets, and the focus of operations has been placed more on overseas game agents, five years after the introduction of the previous self-research product.
那么，沉寂许久的火溶，如今再度选择以自研产品踏入SLG赛道，能否再度突围市场呢？而在《Chef Squad》身上，我们又能看到哪些市场机会？
So, what are the market opportunities that we see in Chef Squad, when a long-silent fire melts and chooses to enter the SLG track again with self-research products?
01
契合欧美用户审美的外在包装
It's the outer packaging of U.S. and U.S. users.
今年，拓维信息在投资者关系平台上透露了，《Chef Squad》将以欧美用户为主要受众，所以在研发之初，火溶就联合了诸多好莱坞的知名动画工作室，在游戏中使用了大量影视级动画美术资源和渲染技术，让整体呈现出美式动画电影的质感。
This year, Tavi revealed on the investor relations platform that Chef Squad would be a major audience for users in Europe and the United States, so at the beginning of the research and development process, the fire dissolved a number of well-known animation studios in Hollywood, using a great deal of visual animation resources and rendering technology in the game, to present the quality of American animated films as a whole.
为了更加突出美式动画的特征，火溶在游戏的细节处下足了功夫。
In order to give more prominence to the American animated features, fire melts into the details of the game.
例如在人物表情方面，美式动漫的一个显著特征就是喜欢用夸张的面部表情来表达情绪，因此玩家在游戏中进行菜肴研发时，人物会根据步骤而呈现出不同的、夸张的面部细节。
For example, in the face of characters, one of the salient features of American cartoons is the preference for exaggerating facial expressions to express emotions, so that when players do cooking and development in the game, characters display different, exaggerating facial details according to step.
与此同时，不同的角色也有着不同的衣着、神情、动作等，从这些特征不仅能看出角色的性格，也可以了解到他们背后所代表的文化。
At the same time, different actors have different clothes, looks, movements, etc. from which they can see not only the character of the role but also the culture behind them.
例如，游戏中来自美国的“Diane”，穿着一身精致的西装，挑眉的表情以及手上记录的动作，都比较符合美国商人精打细算的特点。
For example, “Diane” from the United States in the game, wearing a fine suit, eye-browing expressions and hand-recorded movements are more in line with American merchants' fine calculations.
而来自中国的“Jolen”则是穿着汉服，手上托举的陶碗和头上的筷子发簪也进一步佐证了他的出身，他的脸上挂着得意的微笑，将中餐老师傅对自己手艺的自信，刻画得十分传神。
“Jolen” from China was wearing a Chinese dress, and his origins were further corroborated by the pottery bowls he held in his hand and the chopsticks he had on his head, with a grinning smile on his face, and his confidence in his craftsmanship, which he painted.
除了人物之外，游戏对于场景的描绘也十分细致。
In addition to the characters, the game is very detailed about the scene.
拿中餐厅举例，门口摆放着的是，龙、熊猫、灯笼、飞檐等一些带有中式元素的摆设，不过这些摆设有着非常明显的西方中式建筑的特征，颇有一种《功夫熊猫》或《花木兰》动画电影的感觉。而对于欧美玩家来说，这种特别的中式建筑风格，更加符合他们对于东方文化的想象。
To give the example of a Chinese restaurant, some of the Chinese-style features of dragons, pandas, lamps, dingles, etc. are on the doorsteps, but they have very obvious features of Western Chinese buildings, and there is a feeling of kung fu panda or flower magnolia animated movies. For European and American players, this particular medium building style is more in line with their vision of Eastern culture.
（带有西方印象的中式摆设）
(Change with Western impressions)
如果是美式餐厅，门口摆放着的则会是24小时营业的招牌、美式屋顶的大门，以及标着“Parking lot”（停车场）的广告牌，这些都是十分常见的“美国公路餐厅”的设计。
In the case of an American restaurant, the door would be open 24 hours a day, the door to the American roof, and billboards marked “Parking lot”, which are very common designs for “American Highway Restaurant”.
值得一提的是，火溶还试图从日常生活方面去触达当地用户，从而吸引他们的关注。例如在节假日时，《Chef Squad》会制作一些节日贺图发布在官方的社交账号上。
It is worth mentioning that fire solution also attempts to reach local users in everyday life, thereby attracting their attention. For example, on holiday days, Chef Squad produces a number of festivals that are posted on official social accounts.
不仅如此，火溶还会通过游戏中的角色，去宣传一些带有各个国家特色的食谱，以此融入玩家们的日常生活，拉近与他们之间的距离，并且在这个过程中提高游戏的曝光度，进一步发掘潜在用户。
In addition, fire solubility can be integrated into the daily lives of the players by promoting food recipes with country-specific characteristics through the role played in the game, bringing them closer to each other and, in the process, increasing the visibility of the game and further exploiting potential users.
综上所述，这些制作上的细节反映的，一方面是火溶在研发产品时的精益求精的态度，另一方面体现了他们的突围策略——尽可能地契合欧美玩家的喜好，无论是游戏内的美术细节，还是游戏外的宣传推广。
In summary, the details of these productions reflect, on the one hand, the spirit of fire in the development of the product and, on the other hand, their skirmish strategy — to match, as far as possible, the preferences of European and American players, whether in the art detail of the game or in the promotion of the outside of the game.
在这样的前提下，《Chef Squad》不仅能够拉近玩家们的距离，吸引他们的注意力，而且还方便在当地玩家群体之间形成破圈效应，进一步提高产品的曝光度。
In this context, Chef Squad not only brings the players closer to them and attracts their attention, but also facilitates the creation of a circulatory effect among local players and further enhances the visibility of the products.
02
少见的“餐厅经营+SLG”玩法
A rare "Dealing +SLG" game
不过在手游美术内卷的今天，光靠优秀的画面表现是远远不够的，能够吸引玩家的永远是游戏所带来的新鲜感。
But today, in hand-drawn art, excellent images alone are far from enough, and it is always the fresh sense of the game that attracts players.
纵观目前整个SLG品类，战争题材似乎是个不变的主题。例如当红的《三国志 ·? 战略版》、《无尽的拉格朗日》；又或是老牌产品《万国觉醒》、《列王的纷争》等等，这些爆款产品大多都以“战争对抗”作为核心题材。
Throughout the current SLG class, the subject of war seems to be a constant one. For example, when the Red Trinity Expedition, the Unfinished LaGrand Day, or the old product, Awakening the Nations, The Kings’ Controversy, etc., most of these explosives are based on the theme of “war confrontation.”
而面对这样的市场现状，《Chef Squad》则另辟蹊径，选择以餐厅经营作为表现题材。
In the face of the current market situation, Chef Squad offers a different approach, choosing the restaurant business as an expression.
在开头，游戏便通过一段过场视频向玩家交代了故事背景：主角受到节目主办方的邀请来参加一场餐厅经营真人秀，在点明主题的同时，也增强了玩家们的代入感。
At the beginning, the game was presented to the players through an over-the-horizon video: the protagonist was invited by the organizers to a real-life show at the restaurant, which, while highlighting the theme, also enhanced the sense of introspection among the players.
然后，《Chef Squad》便提供了来自八个国家的不同种类的菜系，并且给予玩家们自由选择的权利。
Chef Squad then provides different types of dishes from eight countries and gives the players the right of free choice.
不同的菜系会在前期影响玩家的餐厅的经营方向。比如选择中餐厅，玩家在开局阶段研发和出售的菜品将以粽子，麻婆豆腐等中餐为主；而美式餐厅则以三明治，冰淇淋等西式餐点为主，不同的菜品也会有不同的价格。
Different menus influence the direction of the player’s restaurant. For example, the selection of a Chinese restaurant, where players will develop and sell Chinese foods such as sorghum and tofu during the start-up phase, while the United States restaurant is dominated by sandwiches, ice cream and other Western restaurants, with different prices.
在我看来，这一点的设计与“ROK-like”中开局的文明选择类似，通过提供差异化、相对自由的养成方向，来带给玩家们新鲜感，以及探索游戏的动力。
In my view, this is designed to bring new sense to the players and explore the dynamics of the game by providing differentiated, relatively free orientations.
在模拟经营玩法上，《Chef Squad》显得比较循规蹈矩，不过在一些细节方面，它还有一些自己的改变与迭代。
Chef Squad appears to be more disciplined in business simulations, although in some detail it has its own changes and overlaps.
具体来看，游戏开头提供了一个面积非常大的餐厅，不过只有部分区域可以使用，玩家要随着剧情进程发展，而逐步赚取金币，从而解锁更多区域以扩大餐厅的面积。
Specifically, the game begins with a very large restaurant, although only part of the area is available and the player will gradually earn gold as the drama progresses, thereby unblocking more areas in order to increase the size of the restaurant.
当然，也可以去装修门面，对环境进行美化。当玩家的建设程度达到一定的数值时，便可以提升餐厅的星级，获得更高的收益，厨师的效率以及解锁更多的菜谱等等，而这些提升又将成为玩家进一步发展的基础，最终形成玩法的循环。
Of course, it can be decorated and the environment glorified. When the players are built up to a certain level, they can raise the size of the restaurant, get higher returns, cook efficiency and unlock more recipes, etc., which in turn will form the basis for the players to further develop and eventually form a cycle of play.
当玩家准备营业时，需要在厨房配置厨师和菜单，前者影响菜品种类和出餐的速度，后者则对应着收入和客流量。
When players are ready to open, cooks and menus need to be deployed in the kitchen, the former affecting the variety of food items and the speed of meals, while the latter corresponds to income and passenger flows.
值得强调的是，游戏中有来自不同国家，数量众多的厨师，他们都有自己对应的优势属性与特色技能，而这些属性是直接影响菜品研发的成功率。
It is worth emphasizing that there are a large number of cooks from different countries who have their own attributes and special skills that directly affect the success rate of vegetable research and development.
（厨师的能力直接影响菜品研发的成功率）
The cook's ability has a direct impact on the success rate of cooking development.
同时，游戏中的菜谱也分成不同星级。星级越高的菜谱，在研发时对厨师的能力要求就越高；所以玩家也需要通过提升等级、星级以及厨师段位等各方面，来不断地提升他们属性，以此解锁更多的菜谱，反馈到餐厅经营上。
At the same time, the recipes in the game are divided into stars. The taller the recipes, the more competent the cooks are when they are developed; so the players also need to continuously upgrade their properties by upgrading their grades, as well as their sizes as well as the cooks, so that more recipes can be unlocked and fed back into the restaurant.
看到这里，你或许已经明白，《Chef Squad》模拟经营玩法的本质，其实是“Rok-like”中的城建玩法，例如餐厅等级对应着主城发展等级；厨师对应着将军；而菜谱则对应着科技树......等等。
As you can see here, you may already understand that the essence of Chef Squad's simulations is actually the construction of cities in “Rok-like”, such as the restaurant level, which corresponds to the development of the main city; the cook, which corresponds to the general; and the recipe, which corresponds to the technology tree... and so on.
当然，除了城建玩法以外，游戏将餐厅要素也融入到了SLG的大地图对抗玩法上。不过，由于并非是传统的战争题材，因此他们在前期是有选择性地去淡化，SLG中的对抗、征服、竞争等严肃硬核的元素，反而更多地去让玩家感受餐厅发展、实力扩张的乐趣。
Of course, in addition to city-building, the game integrates restaurant elements into SLG's big map counterplay. But, because it is not a traditional war theme, they have been selectively diluted in the lead-up to SLG's serious hard core elements of confrontation, conquest, competition, etc., instead of giving players more pleasure in restaurant development and power expansion.
例如，火溶会从基础内容入手，将以往SLG中的攻城略池改造成餐厅之间的顾客争夺，玩家的行军也不再是派出军队，而是根据目标地区的口味派遣对应的餐车和厨师。
For example, fire solution begins with the basics, transforming the previous SLG attack pool into a competition between customers in the restaurant, and the player's march is no longer an army but rather a catering car and a cook according to the taste of the target area.
再比如说，地图上的资源点变成了喜好不同的顾客，而争夺这些顾客的方式就是制作不同品类的菜肴，通过厨师的厨技来赢得他们的芳心。
And, for example, the resource points on the map have turned into preferences for different customers, and the way to compete for them is to make different types of food and win their hearts through cook's cooking.
（根据需求组建厨师小队）
(Cooks team formed according to demand)
赢得该地区的顾客之后，他们又会定期为餐厅提供例如大米、肉、蔬菜等材料，为餐厅的日常消耗以及餐厅的等级提升，积累资源。
After winning customers in the area, they regularly supply restaurants with materials such as rice, meat, vegetables, etc., and accumulate resources for the daily consumption of restaurants and their upgrading.
（占领目标为玩家提供资源）
(occupation targets provide the player with resources)
所以综合来看，《Chef Squad》在努力地尝试将休闲的“餐厅经营”玩法融入到SLG产品之中去，并通过一系列的内容包装，去发掘出一些相对外围的用户，以此突围赛道。
In general, therefore, Chef Squad is trying hard to integrate the recreational “dwelling” game into SLG products and, through a series of content wrappings, to identify some of the relatively peripheral users as a way to bypass the track.
而在如今SLG题材逐渐趋于同质化、市场内卷严重的情况下，火溶的做法未尝不是一个机会。从中，我们也不难看出，当下的火溶无论是在研发质量还是设计创意上，依旧保有一定的实力。
Now that SLG issues are becoming homogenous and market-intensive, fire resolution is not an opportunity. From this, it is not difficult to see that the current fire solution still holds some strength, both in terms of the quality of research and development and in terms of design.
03
模拟经营+SLG
Simulation + SLG
能产生新的化学反应吗？?
Can you create a new chemical reaction?
初步了解完游戏之后，我不禁思考一个问题：在《Chef Squad》身上，我们能看到哪些市场机会？
After a preliminary understanding of the game, I cannot help but think about a question: What market opportunities do we see in Chefquad?
首先，游戏融入的模拟经营玩法，向来在欧美市场都有着庞大的受众群体。EA在2000年开始发行的《模拟人生》系列，截止目前全球已经销售了一亿套，已经成为了电子游戏史上最畅销的游戏之一，在欧美乃至世界范围都实打实成为了一代人的回忆。
First of all, the simulations that play games in which they are integrated have always had a large audience in the European and American markets. The series of Simulation Life series, launched by EA in 2000, has sold 100 million copies worldwide to date and has become one of the best-selling games in the history of video games.
而在手游方面，欧美厂商们也打造了一系列经典的模拟经营游戏。例如说，德国厂商HandGames在2012年推出的《Townsmen Premium》时隔十年之后，如今仍然在欧美地区模拟游戏类的畅销榜单持续活跃，可见其粉丝之牢固。
For example, a decade after the launch of Townsmen Premium, a German manufacturer, HandGames, in 2012, the best-selling list of simulation games in Europe and America is still active, as can be seen from its strong fans.
（《Townsmen Premium》在美国市场仍然活跃）
Townsmen Premium is still active in the U.S. market.
近几年以来，随着出海成为了主流趋势，国内游戏厂商也发现了该赛道的市场潜力，开始下场拼杀。
In recent years, as seaboarding has become the dominant trend, domestic gamers have also discovered the market potential of the track and begun to fight.
例如，去年国内厂商点点互动发行的模拟经营游戏《菲菲大冒险（Family Farm Adventure）》就一举打破了以往欧美厂商对休闲类模拟经营游戏的主导局面。
For example, last year's simulation game, Family Farm Adventure, which was distributed interactively by domestic manufacturers, broke the dominance of past Euro-American manufacturers over leisure-type simulations.
根据Sensor Tower的数据显示，游戏的海外月下载量超过100万次，月流水也超过5000万，成为当红爆款，也侧面印证了模拟经营赛道在欧美市场的巨大潜力。
According to Sensor Tower's data, the game has been downloaded more than 1 million times a month overseas and more than 50 million monthly fluids have become red money, confirming the enormous potential of simulating the running of the track in the European and American markets.
（《菲菲大冒险》截至目前仍在模拟游戏榜前列，畅销榜Top100左右）
Fifi's Big Adventure is still at the top of the simulation list. Top 100 or so.
不过，对于传统的模拟经营游戏来说，可能会遇到后劲不足的问题。在游戏中后期，长经验条与巨额建筑成本的情况下，玩家比较容易陷入到资源收集的枯燥循环中，同时模拟经营也缺乏强有力的PVP玩法属性，导致付费设计相对比较单一。
However, for traditional simulator games, there may be problems of backlash. At a late stage in the game, with long bars and huge construction costs, players are more likely to be caught in a boring cycle of resource collection, while simulating operations lack strong PVP attributes, resulting in relatively uniform payment designs.
因此，许多厂商会选择将其进行玩法的融合，例如模拟经营+RPG养成的《辐射：避难所Online》；以及国内小厂成都初晰发行的模拟经营+卡牌的《开间小店》，二者都在海内外取得了相当不错的成绩。
As a result, many chambers of commerce have chosen to integrate them, such as the analogue operation +RPG, Radiation: Shelter Online; and the domestic small-scale manufacturing simulation + cards, both of which have achieved considerable success at home and abroad.
（开间小店在国内市场整体表现也比较出色，在模拟经营类位于前排）
(The opening of a small shop has also performed well in the domestic market as a whole, in the run-up to the simulations)
或许也正是处于这种考虑，火溶尝试将“模拟经营”与SLG相融合，打造出了如今的《Chef Squad》。
Perhaps this is also the consideration that the fire solution attempt combines “simulation” with SLG, creating the current Chef Squad.
在我看来，SLG玩法可能可以解决“模拟经营”玩法里“中后期成长体验弱”的缺点。因此，SLG主打PVP与GVG的强竞技性和强社交属性，一方面能丰富大后期的游戏体验，另一方面也能带动玩家们形成新的社交圈子，沉淀下来。
In my view, SLG can address the shortcomings of "medium- and late-growth experiences" in the "simulation business" approach. Thus, SLG's strong competitive and social attributes to PVP and GVG, on the one hand, can enrich the post-play experience and, on the other hand, enable players to form new social circles and sink.
其次，就是SLG品类在海外市场的强劲表现，特别是近些年来才出现的爆款产品，例如三七的《Puzzles & Survival》、星合的《小小蚁国》等等，它们在玩法与题材上或多或少都做出了创新、迭代。由此可见，“差异化”成为了SLG游戏如今突围赛道的重要武器。
Second, the strong performance of the SLG class in overseas markets, especially in the recent past, such as the 37 Puzgles & Survival, the Stars' Little Ants, and so on, has been more or less innovative and iterative in their methods and topics. Thus, “diversity” has become an important weapon in the SLG game today.
（最新的海外收入榜单上，可以看到多款SLG游戏身影，涵盖了多文明、生存建造、黑帮、动物等题材。）
(The latest overseas income list shows a multiplicity of SLG games covering topics such as multi-civilization, survival construction, gangs, animals, etc.)
而在海外SLG疯狂内卷的情况下，火溶游戏在《Chef Squad》身上通过玩法融合+题材创新的形式，瞄了细分市场，形成了一定的差异化，也为该品类的发展提供了一些参考与借鉴。
In the context of SLG madness abroad, fire-soluble games in Chef Squad, in the form of game-based integration + subject innovation, look at the market segment, creating a certain degree of differentiation, and also provide some references and lessons for the development of the class.
综上所述，即使《Chef Squad》还在内测阶段，内容还未完全展现，不过游戏的质量与创意的新颖程度上依然是值得肯定的。
In summary, even though Chef Squad is still in the internal measurement phase, its content is not yet fully demonstrated, but the quality and innovativeness of the game is still to be recognized.
虽然无法判断《Chef Squad》未来的市场表现，但可以感受到火溶想通过优质的自研游戏重返市场的决心，而凭借自身的技术积累与创新理念，他们或许能够打出一场漂亮的翻身仗也不一定，对此我们也会保持关注。
While it is not possible to judge the future market performance of Chef Squad, there is a sense of determination to re-enter the market through high-quality self-research games, and, with their own technological accumulation and innovative ideas, they may not necessarily be able to make a beautiful turn, and we will remain concerned about it.
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