区块链自媒体“生死考”：游走“灰色地带” 监管加码
Block chain from the media "Life and Death Tests": swimming the "grey zone"
8月21日，币世界快讯关停通知界面。
8月21日，火币资讯关停通知界面。
8月22日，金色财经微信小程序界面。
区块链大火之后，区块链自媒体泥沙俱下。一夜间多个区块链自媒体的微信公号因涉嫌发布炒作ICO和虚拟货币信息突然被封。
After the block chain flares, the block chain comes from the media.
不过，8月22日，仍有涉区块链内容的公号在正常运作，例如巴比特资讯、币圈早知道等。据新京报记者了解，部分被封号的区块链自媒体转向了APP或微信小程序，继续发布信息，也有自媒体表示将会重新进行自身定位。
However, on August 22, there were still public numbers dealing with the content of the block chain, such as Babbit information, currency circles, etc. New Kyoto journalists understand that some of the sealed blocks have been turned from the media to the APP or micro-letter program, continuing to publish information, and also indicating that they will reposition themselves.
新京报记者采访发现，被封号背后，不少区块链自媒体存在“灰色交易”，包括包装ICO项目，为发币项目“站台”以分得一杯羹，运营社群撮合交易、代投等，涉嫌参与炒作ICO和炒币盈利。
Interviews with journalists from the New Kyoto newspaper found that behind the seals, a number of blocks had “grey deals” from the media, including the packaging of the ICO project, the sharing of a piece of money for the “stand” of the currency project, the organization of community-based transactions, sub-investments, etc., suspected of being involved in the production of ICOs and coins for profit.
在永久封号后，8月22日，对于ICO和虚拟货币领域的监管加码。北京朝阳区叫停虚拟货币推介活动，同时，江苏金融办将互金风险专项整治拓展到虚拟货币、ICO等领域。有业内人士表示，对违规行为的打击或将长期开展。
On August 22, after the permanent seal, regulations were added in the area of ICO and virtual currency. In Beijing, the Dynamite district stopped the virtual currency promotion, while Jiangsu’s financial office expanded the risk of mutual funds to include virtual currency, ICO, and so on.
监管加码 炒作虚拟货币、ICO被整治
Superscription, virtual currency, ICO under control. >/strang >
封号事件次日接连传出虚拟货币相关监管举措。8月22日，新京报记者获悉，北京市朝阳区金融社会风险防控工作领导小组办公室下发通知，要求各商场、酒店，宾馆、写字楼等地不得承办任何形式的虚拟货币推介宣讲等活动。
On August 22, Newjing journalists were informed that the office of the leadership group on financial and social risk prevention and control in the Yang district of Beijing had issued a circular requesting businesses, hotels, hotels, writing rooms, etc. not to host any kind of virtual currency promotion.
另外，江苏省金融办已经将互金风险专项整治拓展到虚拟货币、ICO领域。据《人民日报》8月22日报道，江苏省金融办全面梳理省内各类金融风险，向13个设区市政府分别发函，提示包括特定风险点在内的风险，督促逐一建档、逐项处置。持续深入开展互联网金融风险专项整治，整治领域拓展到虚拟货币、ICO、校园贷、现金贷等，对摸底排查阶段确定的重点对象进行现场检查和处置。
On 22 August, the People’s Daily reported that the Ministry of Finance of Jiangsu had prepared a comprehensive survey of all types of financial risks in the province, and sent letters to 13 local municipalities indicating the risks, including specific risk points, urging them to be processed on a case-by-case basis.
有圈内人士将此次封号事件调侃为“9.4一周年大礼包”。2017年9月4日，央行、网信办等七部门联合发布《关于防范代币发行融资风险的公告》，叫停代币发行（ICO），并清理整顿ICO平台以及组织清退ICO代币。对于存在违法违规问题的代币融资交易平台，关闭网站平台及移动APP，对移动APP在应用商店做下架处置，并依法吊销营业执照。
On 4 September 2017, the Central Bank, the Internet Office, among others, issued a joint bulletin on the prevention of the risk of financing the issuance of tokens, calling for a stop to the issuance of tokens (ICOs) and the clean-up of the ICO platform and organizing the withdrawal of ICOs. In the case of money exchange platforms with irregularities, the closure of websites and the movement of APs, the removal of mobile APs in applied shops, and the cancellation of business licences, in accordance with the law.
去年9月15日，北京监管机构宣布关停比特币等虚拟货币交易所，并要求于15日晚间24时前发布公告，明确停止虚拟货币交易的最终时间，并立即宣布停止新用户注册。此后，比特币中国、火币、OKCoin等多个平台宣布停止虚拟货币交易业务。
On September 15, last year, the Beijing regulators announced the closure of virtual currency exchanges, such as Bitcoin, and demanded that a public announcement be issued by 2400 hours in the evening of 15 days to clarify the final date for the suspension of virtual currency transactions and immediately announce the suspension of new users’ registrations. After that, several platforms, such as Bitcoin China, Coin, and OKCoin, announced the closure of virtual currency transactions.
今年1月26日，互金协会又发布境外ICO风险提示，称有部分投资者转向境外开展相关活动。
On 26 January of this year, the Association also issued an offshore ICO risk alert stating that some investors were moving to undertake related activities abroad.
有业内人士向新京报记者表示，对违规行为的打击或将长期开展。
Professionals have indicated to the journalists of the New Kyoto newspaper that attacks on violations may be carried out over a long period of time.
区块链自媒体“灰色交易”：包装ico项目、运营社群、撮合交易、代投
Block chain from the media "grey deal": wrapping up the coco project, the operating community, arranging the deal, sub-contracting
区块链自媒体批量“死亡”背后是怎样的“灰色交易”？
What's the "grey deal" behind the 首先是包装ico项目，有从业人士表示，牛市时期，区块链头部媒体的软文价格在5万-10万左右。除此之外，区块链自媒体的赚钱方式还有很多，例如通过社群运营变现。微博上有网友称，“一个区块链自媒体把我拉入了N个币圈群。” First is the packaging of the Coco project, where practitioners say that the price of soft language in the head media of the block chain was between 50,000 and 100,000 during the cattle market. In addition, there are a lot of ways to make money from the media, for example, through community operations. 区块链自媒体从业人士李铭（化名）告诉记者，相对于广告来说，一个区块链自媒体背后，最有价值的是社群，通过社群运营可以变现套利。 The block chain came from media practitioners, Li Zung (aliasing) told journalists that, as opposed to advertising, a block chain comes from behind the media and that the most valuable is the community, which is able to realize arbitrage through community operations. 记者检索发现，在多个区块链自媒体中，都有付费进群的业务，其中“海外币圈”、“币赚大联盟”等群需要炒币玩家支付199、399元的入群费。据李铭介绍，一些资金盘面更大的群，进群时则需要支付群主一个以太坊。 According to Li Jing, some of the larger groups of funds have to pay for the group's arrival. 去年中国禁止ICO、关停境内比特币交易所后，国内比特币交易转入地下，各类自媒体形成的社群成为重要的交易场所。当做市商、撮合交易也成为自媒体赚钱的一个方式。 Last year, after China banned the ICO and closed the Bitcoin exchange in China, the country’s Bitcoin trade went underground, and the various media-based communities became important trading sites. As market traders, it also became a way to make money from the media. 以公号“币圈邦德”为例，其向群内炒币玩家提供“主流币种代购及回收服务”。据其公告介绍，群内推出比特币、以太坊、EOS三种数字货币的代购及回收业务，由群主公号提供此服务，对于群内成员之间私下交易的行为，本群不予支持。 In the case of the public currency ring Bond, for example, it provides “mainstream currency surrogate and recovery services” to marketed currency players in the group. According to its bulletin, the group has introduced a proxy and recovery operation for the three digital currencies of Bitcoin, Taihu and EOS, which is provided by the corporate number of the group, and does not support private transactions between members of the group. 代购、回收流程均根据市场行情进行报价，两方均需要与群主交易。即是说群主既可当中介撮合交易，也可以当做市商，形成“资金池”。 Requisitions and recovery processes are priced on the basis of market conditions, both of which need to be traded with the group owners. 另一种赚钱方式就是建立代投群。群主会主动推荐ICO项目，发出代投链接，对项目感兴趣的投资者会主动与群主联系。 The other way to earn money is to create an intergenerational investment pool. The group leader will volunteer to recommend the ICO project, send an intergenerational link, and investors interested in the project will actively contact the group. 业内人士赵明（化名）告诉记者，“这里有很多猫腻，比如有的代投群主，会先按规定投币，如果这个代币开盘大涨，那么他很可能自己就把利润吞下来，然后向其他玩家谎称没有发币，原价退币；如果跌的话，就正常给其他玩家发币，他还能赚提成，不需承担风险。” CHO Ming, an insider, told the press that “there are a lot of bores here, such as some of the surrogate investors, that they will deposit the currency as required, and if the coin opens up, it is likely that he will swallow the profits himself and then lie to other players that he has not given the currency back, and that if he falls, he will normally give the money to the other players, and he will earn the money without taking the risk.” 据投资者反映，暴利面前，一些小的代投方会以各种理由，不给投资者发币，自己独吞高额利润，最后退币，解散微信代投群。 According to investors, in the face of the windfall, some small protagonists would, for a variety of reasons, refuse to issue a currency to investors, swallow high profits on their own, and eventually withdraw the currency and dismantle the micro-contributions. 记者在炒币社区检索发现，有数十条代投跑路的消息，受骗者会在社区公布骗子的微信号、QQ号、钱包地址，提醒其他投资者不要再被骗。 Journalists have retrieved information in the currency communities that dozens of generations have dropped off the road, and those who have been defrauded will publish in the community the microsignals, the QQQ number, and the wallet address of the liars, reminding other investors not to be deceived again. 一位受骗者王琴（化名）向记者表示，此前他参与了“小羽漫谈区块链公众号”组织的投资群，半年多时间，群内成员交流炒币经验，跟随群主参与海外ICO，代投并无异常，今年群主推荐了一个名为“LIM”的ICO项目。 A con artist, Wang Qing (aliasing) informed journalists that he had previously been part of the group's investment group known as The Publics of the Interlocution Block Chain, and that for more than six months, members of the group had shared their experience in the field, followed the group's participation in the overseas ICO, and that it had been no exception to do so, and that this year the group had recommended an ICO project called “LIM”. 在其提供的项目说明书中，承诺项目如果失败会进行最高100%的赔偿。在项目代投结束后，群主解散了微信群，并注销了微信公众号，“这个群主人间蒸发了，我们现在还在找他，一些朋友自认倒霉了。”由于缺乏群主的身份信息，找回损失变得十分困难。 In the project statement provided, a maximum of 100% of the compensation is promised if the project fails. At the end of the project launch, the group leader dissolved the micro-message and cancelled the micro-message public, “The host of the group evaporates, we are looking for him now, and some friends feel sorry for themselves.” The lack of identification information on the group owner makes it difficult to recover the loss. 千万融资背后是与投资方的“深度绑定” is behind the investor's “deep tie” 今年以来，动辄千万级、亿级的链圈媒体融资背后是怎样的盈利模式？ What are the profit models behind tens of millions of class- and billion-class chain media financing since this year? “第一个盈利来源是给项目方做报道，”据一准区块链自媒体人所知，今年5月有媒体曾收1比特币，作为报价。“其次，是建社群，帮项目方做私募，然后收所谓的私募费。这个费用其实收得挺高，但就是导流、割韭菜。” “The first source of profit is reporting to the project,” which, according to the media, is the correct block chain, in May of this year the media received a bitcoin as an offer. “Secondly, it was community-building, self-financing for the project party, and then so-called private fund-raising. This cost is quite high, but it is a guide, cutting vegetables.” 中介人士李兵（化名）表示，“关于这个所谓的私募，实际上由于项目的金额一般会比较大，项目方需要有社群，媒体的公号只是一个表象，其背后所拥有的社群成员越多，媒体的号召力就会越强。” According to the intermediary, “the larger the amount of money involved in this so-called private enterprise, the greater the media's appeal, the greater the number of members of the community behind it, the need for a community for the party involved in the project.” “一些投资方给自媒体投钱，可能不是用来进行盈利的。投资方需要有一些能够公开发声、又拥有一定社群影响力的通道，他们需要有这样的一些渠道，能够服务于他们，方便投资方的项目变现。”李兵这样解读链圈媒体的融资行为。 “Some investors give money to their own media, which may not be used to make a profit. Investors need channels that can speak openly and have some social influence. They need channels that can serve them and facilitate the realization of their projects.” Li interprets the financing of the chain media in this way. 李兵系某公关公司CEO，对于时下众多的链圈自媒体，李兵认为他们往往是打着区块链的旗号做“另外的事情”。“实际上现在这个生态里有两个圈——链圈和币圈。但很多打着区块链技术讯息服务的媒体，注定会上ICO这条路。目前，区块链技术不赚钱，这是根本的原因。” Li is a public relations company, CEO, who, for a lot of media outlets at times, believes that they often do “other things” under the banner of the block chain. “In fact, there are now two circles in the ecology: chains and coins. But many of the media that serve the technical information of the block chain are destined to go down the path of the ICO. That's the fundamental reason why, at the moment, the technology of the block chain is not profitable.” 李兵介绍，与传统的广告不太一样，区块链自媒体是“通过媒体的报道、分析及站台，能给项目方带来多少的资金，会有一个深度绑定的机制在里面。” Private Li explained that, unlike traditional advertising, the chain of blocks is from the media “through media coverage, analysis and stations, the amount of money that can be invested in the project side will have an in-depth binding mechanism in it”. 一位已离职的区块链公号创始人表示，区块链公号初期的盈利模式是发软文，一篇阅读量2000左右的软文，收费在8000元-16000元左右。今年二三月份，区块链自媒体的高峰期，有自媒体的软文收费最高达到7万元一条。那时候，区块链自媒体泡沫很大，只要想做自媒体，钱（投资）就找来了，一般做区块链自媒体能融到500万-1000万元左右。 A former founder of the block chain said that the initial profit model of the block chain was soft, with a reading volume of about 2,000 soft, at a cost of about $8,000 to $16,000. In February and March this year, the block chain came from the peak of the media, with a fee of up to $70,000 for the software from the media. At that time, the block chain was a huge bubble from the media, and the money (investment) was found as long as it wanted to be from the media. 区块链自媒体还有一个重要的赚钱途径是为发币站台，从发币项目中分得一杯羹。自媒体以撰稿的方式分析币和项目，为刚上市或者即将上市的币做测评，参与炒币的“韭菜”没有什么判断力，这种情况下，自媒体能够从中获得一定比例的数字货币。泡沫很大时，区块链自媒体一夜暴富不是梦。但这种赚钱方式与炒币行情、大环境有关，项目减少或停了，交易量以及财富效应大幅降低，收入会受很大影响。 The block chain is also an important source of money from the media, from the money distribution station to the money distribution project. Since the media analyzes currency and projects in the form of drafts, there is little judgement in evaluating the currency that is just or about to be marketed, and in this case the media can get a percentage of the digital money from it. When the bubble is big, the block chain is not a dream. ■ 自媒体说 > from the media 被封后转至APP、微信小程序 has been blocked and transferred to APP, the micro-letter applet 在关停风波中，众多区块链自媒体一夜梦醒。曾经可以为一篇广告漫天要价，如今有人因担心被封号半小时删两百篇文章。 During the shut-down, a lot of block chains woke up overnight from the media. Once the price of an ad could be demanded, now some people fear being sealed for half an hour to delete 200 articles. 一位被封号的负责人告诉新京报记者，“封号后将暂停相关业务，重新进行自身定位，但不会就此离开。”他表示：“封号对我们的影响比较大，我们的用户大多来自微信公众号，目前已经进行申诉。” A sealed official told the Newjing newspaper journalist that “the seal will be suspended and repositioned, but will not leave.” He said, “The seal will affect us more, and most of our users are from the Weibo public, and a complaint has been filed.” 涉及炒币的微信公众号并未全部被关停，部分炒币公号在封号事件发生后，为防止封号后失去订阅用户，采用“备用号”的形式，吸引订阅用户重新订阅。 Not all of the microfiche publics involved in the production of coins have been shut down, and some of the coins have been resubscribeed in the form of “back-up” in order to prevent the loss of subscriptions after the sealing has occurred. 目前，虽已搜索不到金色财经、币世界等公众号，但其官网尚能正常访问。另外，金色财经的微信小程序正常运行，仍不间断推送代币、区块链资讯。微信公众号被封停的火币资讯亦表示，不影响火币旗下其他业务的正常运营。 In addition, the microfiche program is operating properly, and continues to transmit information on tokens and block chains without interruption. The information on the closed fire price of the microfiche also means that it does not interfere with the normal operation of other operations under the flag. 一位公号没被封的区块链自媒体创始人称，“我们既有公号又有APP，更看好APP，所以并不担心。”对于是否担心未来可能被封号，该人士表示：“少谈币。” One of the unenclosed blocks was from the founder of the media, who said, “We're both commons and APs, and we're better at APs, so we're not worried.” For fear of the future being sealed, the man said, “Don't talk less about coins.” 炒币者、传统行业媒体从业人员是该行业的主力。以“数字货币趋势狂人”公众号为例，公号创作者在2016年注册，据公号介绍，主做行情分析的公号作者，同时也是炒币玩家，理工科背景。公号称：“7年工作换了6家公司，每次跳槽都离自己喜欢的东西近一步，最后莫名其妙混进了币圈。”类似炒币者成为“意见领袖”的例子不在少数，包括“币姥爷”、“币圈少主”等多做币圈行情分析，公号个人色彩浓厚。（王全浩 顾志娟） In 2016, for example, the author of the public "Digital Currency Trend" was registered as the author of the "Digital Currency Trend" and, according to the "Girls" article, the author of the "Girls" analysis was also a comptoir, with a scientific background. The "seven years of work have been replaced by six companies, each of which is close to what they like, and the last of which can be confused with the currency." Examples of a "opportunity leader" are not rare, including the "Girl Master" and the "Little Circle Master" and many currency circles, and the "Girl" person has a strong personality. ■ 投资者说 > > 封号影响小，仍有其他渠道获取信息 The 从用户角度来看，此次封号事件对于炒币用户影响较小。 From a user's point of view, the sealing had less impact on the user of the currency. 王华（化名）是一名80后炒币投资者，他表示，近期数字币市场整体大幅下跌，市场步入熊市，人气大不如前，对于市场信息的关注热情已经大大降低，所以封号事件虽然在情绪上造成利空，但对已经大幅下挫的市场来说，影响很小。 Wanghua, a late 80-year-old investor, said that the recent sharp fall in the digital currency market as a whole, the market's entry into the bear market, and the interest in market information had been greatly reduced, so that the sealing event, while creating emotional benefits, had little impact on the market, which had already suffered significantly. 王华表示：“虽然没有办法在微信端浏览信息，但像快讯类的区块链媒体，比如金色财经、币世界等都有APP，可以直接在APP上浏览信息。” Wanghua stated: “Although there is no way to browse information on micro-mail, there are APPs in block-link media like Quick Messages, such as Gold Books, Currency World, etc., that can browse information directly on APP.” 家住北京东城区的张先生表示，看到消息后，想到自己曾抱着尝试的心态买了小额的比特币还没有卖掉，内心很忐忑，“但想到毕竟金额较小，风险可控，也就相对能释怀了。”不过，他还表示，“其中（炒币）确实有很多未知的因素。”（王全浩） Mr. Zhang, who lives in the East Side of Beijing, said that, when he saw the news, he thought that he had bought small bitcoins with a tried mind that had not yet been sold, and that his heart was stunned, “though he thought that, after all, the amount was small and the risk was manageable, he was relatively relieved.” He also said, however, that “there are many unknown factors in it. ■ 专家说 > >. 查禁区块链自媒体，应区别对待 Cut blocks chain from the media and should be treated differently “我觉得早就应该采取这一措施了。去年开始就有部分区块链微信公号因为运营机制的原因，和很多利益绑定在一起。这就产生了很多问题。比如一些自媒体和交易所、投资机构存在股权关系，其为一些项目站台或者发软文，但普通投资者可能不知道这种关系。”社科院金融研究所法与金融研究室副主任尹振涛表示。 “I think this is a long overdue measure. Since last year, there have been parts of the block chain that have been tied to many interests because of operating mechanisms. This raises a number of questions. For example, some of them have a stake in the media and exchanges, investment agencies, projects or soft letters, but ordinary investors may not know about it.” YOON Zhentao, Deputy Director of the Financial Research and Research Unit of the SSS Institute of Law and Finance, said. 尹振涛指出，ICO被禁后，表面看没有ICO方面的机构了，但这是个假象，很多ICO方面的投资人还是中国人。“之前已有的监管手段，效果并不明显，其中很重要的一个原因在于，投资渠道或者关于这方面的宣传并没有关闭，这个市场还是很热闹。” Yoon Jintao pointed out that when ICO was banned, there appeared to be no ICO-related institutions, but that this was an illusion, and many ICO-related investors were Chinese. “The regulatory instruments already in place are not obvious, and one of the important reasons is that investment channels or publicity on the subject have not been closed, and the market is still hot.” 尹振涛提出，要规范围绕虚拟货币及相关领域开展的广告、宣传和推广行为，规范自媒体及其他信息发布平台。他还建议尽快研讨出台针对虚拟货币市场投资的监管政策，加强信息披露、行业准入及投资者适当性管理要求。 YOON Jintao proposes to regulate advertising, advocacy and promotion around virtual money and related areas, as well as media and other information dissemination platforms. He also recommends that a regulatory policy on investment in virtual money markets be developed as soon as possible to strengthen disclosure, industry access and investor-appropriate regulation requirements. 中国人民大学法学院副院长、中国人民大学金融科技与互联网安全研究中心主任杨东认为监管急需变革，他主张，“将区块链应用到监管，实现‘以链治链’。”“我们应该把区块链的应用场景更多地考虑到一些最需要的领域，比如政府对监管层面、对实体经济的金融风控方面应该更多地去做一些应用和探索。” The Vice-President of the Faculty of Law of the People's University of China and the Director of the Centre for Financial Science and Technology and Internet Security Research of the People's University of China, Yang Dong, considering that regulatory changes are urgently needed, argued that “the chain of blocks should be applied to supervision and the “linkage chain” should be achieved.” “We should take more account of the application landscape of the block chain in areas that are most needed, such as government regulation and financial wind control of the real economy.” 中央民族大学法学院教授邓建鹏向新京报记者表示，部分媒体对炒币、传销、圈钱、误导投资者，存在一定的影响，对这些媒体依法律程序给予限制，是有意义的。但是，在查禁时，应区别对待，对没有上述相关违法违规的区块链自媒体，则应允许存在。（侯润芳 顾志娟 黄鑫雨） Professor Deng Jianjung of the Faculty of Law of the Central National University said to the Newjing newspaper journalists that some of the media have some influence on the production of coins, distributions, circulation of money, and misleading investors, and that it is meaningful to restrict these media in accordance with the legal procedures. However, when banning them, they should be treated differently, and they should be allowed to exist if there is no chain of related violations. 本版采写/新京报记者 王全浩 黄鑫雨 顾志娟 侯润芳 This edition is available/New Kyoto Reporter Wang Hao, Huang Yuan, Gu Zhijun, Hu Yunfang 新浪科技公众号 “掌”握科技鲜闻 （微信搜索techsina或扫描左侧二维码关注） "Knock on the technology" is anecdotal. 加载中
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