B2C模式是我国最早产生的电子商务模式，以8848网上商城正式运营为标志。B2C即企业通过互联网为消费者提供一个新型的购物环境——网上商店，消费者通过网络在网上购物、在网上支付。由于这种模式节省了客户和企业的时间和空间，大大提高了交易效率，特别对于工作忙碌的上班族，这种模式可以为其节省宝贵的时间。
The B2C model, which is the country's first-generation e-commerce model, is marked by the formal operation of the 8848 online mall. B2C, which provides a new shopping environment for consumers via the Internet — online shops, online purchases by consumers, and online payments. As a result of this model, which saves time and space for customers and businesses, the efficiency of transactions has been greatly improved, particularly for busy working people, which can save valuable time.
如今B2C电子商务的付款方式是货到付款与网上支付相结合，而大多数企业的配送选择物流外包方式以节约运营成本。随着用户消费习惯的改变以及优秀企业示范效应的促进，网上购物用户迅速增长，这种商业模式在我国已经基本成熟。
The way B2C e-commerce is paid today is through a combination of goods-to-go payments and online payments, while most enterprises choose logistics outsourcing to save operating costs. As consumer consumption habits change and the demonstration effects of good business are promoted, online shopping users grow rapidly, and this business model is largely mature in our country.
B2C是英文Business-to-Consumer（商家对客户）的缩写，而其中文简称为“商对客”。“商对客”是电子商务的一种模式，也就是通常说的商业零售，直接面向消费者销售产品和服务。这种形式的电子商务一般以网络零售业为主，主要借助于互联网开展在线销售活动。
B2C is an acronym for the English Business-to-Consumer (business-to-customer), with the acronym “Commercial-to-Commerce.” “Commerce-to-Commerce” is a model of e-commerce, commonly referred to as commercial retailing, that sells products and services directly to consumers. This form of e-commerce is generally dominated by the network retailing industry, mainly through online sales via the Internet.
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