区块链火了。去年底以来，原本活跃在极客等小范围中的“区块链”，陡然成了一场全民热议的狂欢。一时间，各路资金涌入概念股淘金，乃至各类区块链媒体平台也都纷纷涌现，占坑抢位，掀起挖人大战。跟以往不同的是，媒体这次也被区块链裹挟着，成为资金搭车掘金的风口。
媒体热议区块链
“区块链”不是第一次出现在公众视野，但近日各大媒体的热议无疑为“区块链热”添了把火。前些天，《人民日报》经济周刊整版刊登了《三问区块链》、《抓住区块链这个机遇（专家观点）》、《做数字经济领跑者》三篇关于区块链的文章。《人民日报》表示，要将区块链和发行代币区分开来，警惕发行代币和热炒数字货币的金融风险，同时也要抓住区块链这个机遇，对区块链能极大降低信息价值传输成本的特性予以肯定。《光明日报》、《经济日报》、央视等也先后对区块链进行了报道。
The “block chain” was not the first to appear in public view, but the enthusiasm of the major media outlets in recent days has undoubtedly added fire to the “block chain”. The previous days, the People’s Daily’s Economic Weekly published three articles on the block chain in its full edition, “The chain of tri-question blocks, the opportunity to capture the block chain (expert opinion), the opportunity to lead the digital economy.” The People’s Daily stated that it was important to distinguish the block chain from the issuance of tokens and the financial risk of burning digital money, while also taking advantage of the opportunity of the block chain to recognize the characteristics of the block chain that would significantly reduce the cost of transmitting information value.
区块链是一种去中心化的分布式账本数据库，没有中心，数据存储的每个节点都会同步复制整个账本，信息透明难以篡改。去中心化，即与传统中心化的方式不同，这里是没有中心，或者说人人都是中心；分布式账本数据库，意味着记载方式不只是将账本数据存储在每个节点，而且每个节点会同步共享复制整个账本的数据。同时，区块链还具有去中介化、信息透明等特点。
The block chain is a decentralised distributed book database, with no centre, each node in which the data is stored is synchronized to copy the entire account book, and the information is difficult to manipulate. Decentralize, unlike the traditional node, where there is no centre, or where everyone is central; Distributed book database, which means that the data is not only stored in each node, but that the data for copying the entire account are shared simultaneously at each node. At the same time, the block chain also has the characteristics of deintermediating, information transparency, etc.
相比专业的定义，中科院虚拟经济与数据科学研究中心副主任魏先华给出了更通俗有趣的解释：有一天你的男朋友跟你说“我爱你一生一世”，然后在你男朋友签名同意后，把这句话做加密处理，并自动发给了你的闺蜜、爸妈、朋友圈、公众号、微信群等。在这个关系中，你、你男朋友、“我爱你一生一世”这句话、说这句话的时间地点等信息形成的结构化的信息包就叫“区块”，而你的闺蜜、爸妈、朋友圈、公众号和微信群等节点就是“链”，最后你男朋友不承认说过这句话，你翻出这个账本对质，这就是区块链应用。
In this relationship, you, your boyfriend, the words “I love you for the rest of my life” and the time and place of the phrase are called “blocks”, and the nodes of your girlfriends, parents, friends, public circles, and micro-letters are the “chains”, and finally your boyfriend does not recognize that.
业内人士认为，区块链有数以千计的优点或特点，但最重要的就三点：限定范围、广播、不能更改。正是基于上述优点，区块链坚定的信仰者追将其喻为未来的一场技术革命，并认为区块链好似2000年左右的互联网一样，能颠覆目前的互联网模式、商业逻辑、金融体系乃至世界格局……而一堆媒体平台也借区块链主题搭车掘金，备受热捧青睐。
According to industry, the block chain has thousands of advantages or characteristics, but the three most important points are: limited scope, broadcasting, and non-changeable. It is on the basis of these advantages that the firm believers in the block chain are portraying it as a future technological revolution, and believe that the block chain, like the Internet around the year 2000, can subvert the current Internet model, business logic, financial system, and even the world pattern... and that a host of media platforms have taken advantage of the segment chain theme to extract money.
媒体大碗儿跳槽区块链
区块链热潮下，市场瞬间涌现出数百个围绕区块链领域的媒体平台。除了早先入局的“金色财经”、“币世界”外，钛媒体创始人赵何娟在大年初一高调宣布链得得APP上线；紧接着，大年初二，一个名为“三点钟无眠区块链”的微信群，聚集了陈伟星、蔡文胜、徐小平、薛蛮子等重量级投资人乃至汪峰、高晓松等演艺圈人士，并直接引发了金沙江创投合伙人朱小虎与快的创始人陈伟星互怼，吸引了众多目光。而国外，近日美国《华盛顿邮报》的副总出任新的区块链媒体公司Po.et的CEO，也成为媒体行业跳槽的风向标之一。
In addition to the “Golden Books” and “The Currency World” of earlier entries, the founder of the titanium media, Zhao Ho-Jung, announced that the chain had won the APP on a high note at the beginning of the year; immediately after the beginning of the year, a micro-letter called the “3 o’clock insomnia chain” brought together Chen Wei-Sung, Zai Wen-sung, Xu Xiaoping, Xue Han-ja, and other heavy-weight investors and performers such as Wang Feng, Gao Xiao-Song, and directly inspired the Kim Sha River’s co-founder, Chu Xiao-ho, and the fast founder Chen Wei-Sung, and attracted a lot of attention. Outside the world, the CEO of the recent Washington Post’s deputy to the new regional media company, Po.et, has also become one of the poles of the media industry.
而资本的青睐则进一步点燃媒体平台投身区块链的热情。近日，区块链垂直门户巴比特获得由普华资本和泛城资本联合领投的1亿元A轮融资；区块链深度媒体“深链财经”、区块链内容平台“虎尔财经”和区块链资讯平台“金钱报”也宣布完成千万元级的天使轮融资。据钛媒体统计，从1月初到现在有超过50家区块链自媒体出现，这还不包括已有的大型媒体机构单独开辟的区块链媒体板块。而更多原本其他领域的自媒体账号则直接改名和区块链相关，希望蹭上热点。
In recent days, the vertical portal of the block chain, Babbit, was financed by $100 million in rounds co-financed by Phuhua and Pan-City Capital; the deep-chain media “deep-chain finance”, the sector chain content platform “Hull finance” and the sector chain information platform “Money” have also announced the completion of tens of millions of dollar-sized angel round financing. According to titanium media, more than 50 block chains have emerged from the media from early January to the present, not to mention the already existing large media outlets, which have created separate chains of media.
“最近区块链媒体融资太火了，很多媒体人都在忙着做自媒体或跳槽到区块链媒体公司，挖人的薪水也是一路上涨，很多招聘方出价很高，不少应聘方要价更是离谱。”深圳某区块链自媒体创始人张文盛表示，此前有人宣布区块链的内容人才月薪能开到3万，如果内容编辑是技术出身，最高月薪能给到6万以上，甚至有公司选择待遇以数字货币计薪。
“Recently, block-chain media financing has gone too far, and many media outlets have been busy working on media outlets or jumping to block-chain media companies, and the salaries of diggers have risen all the way. Many recruiters have offered very high prices, and many candidates have asked for more than disproportionate prices.” According to the founder of the media, a block in Shenzhen has been declared to have a monthly pay of 30,000 for the content of the block-chain, with a maximum monthly salary of 60,000 if the content editor is of technical origin, and even a company that chooses to be paid in digital currency.
尽管业内正在高薪挖人，但成熟的复合型人才却较为稀缺。巨大的需求缺口和不多的人员应聘形成鲜明的对比。“真正有能力的记者还在观望，而很多媒体平台招进来的不少采编人员都不太懂技术，只能成为资讯的搬运工，能把关好真假消息就不错了。” 张文盛告诉记者，目前每日更新的区块链领域资讯仍以国外为主，采编记者承担了大量的外语内容翻译、编辑工作，有些资讯的分析还要求有区块链协议机制、金融行情等方面的专业知识。
“Truly capable journalists are still watching, while many media platforms bring in a lot of collectors who are less skilled, and who can only be the porters of information, so it would be good to keep the real news closed.” Zhang Wensheng told journalists that information in the sector of the chain, which is currently being updated daily, is still mostly foreign-dominated, and that the editors undertake a great deal of translation and editing work in foreign languages, and that some analysis of the information also requires expertise in the area of block-chain agreements, financial intelligence, etc.
培训机构借机推课吸金
在区块链垂直媒体平台掀起高薪潮的同时，五花八门的培训机构也纷纷推出了区块链培训服务。一时间，不少人的朋友圈被各种公众号、社区或培训机构的扫码进群听课二维码刷屏。而这些培训机构是真有干货分享还是借蹭热点忽悠，目前泥沙俱下、鱼龙混杂的区块链培训让人多少有些迷茫。
At the same time, the vertical media platform of the block chain has introduced block-link training services. Over time, a lot of people’s friends’ circles have been scavenged by various public, community, or training institutions to listen to two-dimensional screens.
记者了解到，目前有很多培训机构都推出了区块链人才相关培训课程，如孔壹学院、炼数成金网、巨推学院、51CTO学院、黑马程序员等，培训费用从几百元到数千元不等，针对的目标群体大多为区块链发烧友或区块链技术初学者。从课程设置来看，涉及区块链原理机制、超级账本、密码学等。
Journalists have learned that a number of training institutions are currently offering training courses on block chains, such as the Confucius College, the Genesis Network, the Big Push Institute, the 51 CTO College, the Black Horse Programmer, etc., for training costs ranging from hundreds to thousands of dollars, targeting mostly block chains with fever or block chain technology starters.
“现在报名的人特别多，光是满500人的课程交流技术群就有好几个。”51CTO学院的肖老师对记者表示，目前针对区块链职位的培训主要以直播形式展开，课程周期为13周，每两日上一节课，课程结束后，学员能完成设计分布式编程和实现对区块链服务平台“龙链”的二次开发。
“The number of applicants is particularly high, and there are several groups of 500 participants in the exchange of courses.” Mr. Shaw of the CTO College stated to journalists that the current training for block-chain positions is mainly in the form of live broadcasts, with a 13-week cycle, with a two-day course, at the end of which participants are able to complete the design-distributed programming and the secondary development of the “draw-link” platform for block-chain services.
然而，这一课程的培训效果能否达到招聘单位的人才要求？“区块链是一个典型的复合型综合学科，几乎不可能在短时间内就能理解区块链的底层技术。”北京酷粉网络科技有限公司的一名员工表示，目前公司招聘区块链人才需要的是应聘者有真实的区块链相关项目开发及维护经验，并能带领团队研究、开发并实现区块链协议，“而不是仅仅理解什么是区块链或者对区块链技术刚刚入门。”
However, can the training of the course meet the talent requirements of the recruiting unit? “The block chain is a typical complex and complex discipline, and it is almost impossible to understand the bottom technology of the block chain in a short time.” A staff member of the Beijing Pixel Network Science and Technology Ltd. stated that what is needed at present for a company to recruit block chain talent is real experience in the development and maintenance of block chain-related projects and to lead the team in researching, developing and achieving block chain agreements, “not merely understanding what is a block chain or a new entry into block chain technology”.
狂欢下泡沫能撑多久
在资本的裹挟追捧下，区块链媒体虽然火热，但涉嫌利益相关乃至公然背书站台的行业乱象也开始显现。在区块链项目ICO的过程中，媒体的品牌背书是重要一环。因此出现了有区块链媒体收取天价软文费，乃至将媒体内容报道打包出售，要价数十万元的乱象。甚至有投资人质疑称，不少“区块链媒体”并非真正的“媒体”，而是区块链项目发行代币募资中的一环。
In the process of the ICO, the brand endorsement of the media was an important part of the block chain project. As a result, there were block chain media that charged a daily fee for soft language, and even packaged media coverage for hundreds of thousands of dollars. Even investors questioned that many of the “block chain media” were not really “media” but were part of a fundraiser for block chain projects.
“现在区块链媒体内部出现了分化，有每日集合发布信息的资讯发布类媒体，有通过数据测算和K线分析的行情分析类媒体，还有通过原创深度报道建立影响力的综合类媒体。”张文盛表示，这些媒体想要实现变现，都会帮助推广项目，而推广报价则多以数字虚拟货币计算，“一条简单的硬广，单篇阅读数能过5000的自媒体，要价能到1个比特币，目前约7万人民币左右；一些小号，要价也就是1个以太币，目前约5000人民币左右。”
“There is now a division within the block chain media, with information-distribution-type media that collectively publish information on a day-to-day basis, with BAD-type media through data measurement and K-line analysis, and a combination of influential media through original in-depth coverage.” Zhang Wensheng said that these media would help to promote the project if they wanted to realize the realization, while the promotion of quotations was mostly in digital virtual currency, “a simple, large, single-reading self-media with a price of up to 5,000 bitcoins, currently around 70,000 yuan; some small numbers, that is, one in-kind, currently around 5,000 yuan.”
但近日，不少区块链媒体也迎来洗牌调整，特别是涉及虚拟数字货币交易的媒体公众号。截至发稿，记者发现，虚拟数字货币交易平台OKEX和火币网的微信公众号都无法正常打开。
In recent days, however, a number of block-chain media have also been reshuffled, especially media public numbers that deal with virtual digital currency transactions. As of the time of publication, journalists have found that the virtual digital currency trading platform OKEX and the signal public are not properly open.
“区块链是人类有历史以来最大的泡沫，但泡沫刚刚开始，泡沫也是推动技术革命的催化剂，我们只能拥抱泡沫，不参与才是最大风险。” 隆领投资董事长蔡文胜曾如此表示。而在区块链技术还不太成熟的背景下，对于跑步入场、明知泡沫风险的众多媒体平台来说，如何摸着石头过河的同时谨防“劣币驱逐良币”，仍是一个值得思考并持续关注的问题。
“The block chain is the biggest bubble in human history, but the bubble is just beginning, and the bubble is the catalyst for the technological revolution, and we can only embrace the bubble, and not be involved is the most risky.” President Choi Wen Sheng, the leader of the venture, said so.
来源：北京晚报 记者 袁璐
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