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新浪最新发布的社交APP“绿洲”引入了数字资产“水滴”。尽管产品或因涉嫌Logo抄袭而下架，但它利用区块链元素的做法备受市场关注。
The new wave's latest social APP “Oasis” has introduced digital asset droplets. Although the product is or is suspected of being copied by Logo, its use of block chain elements is of interest to the market.
“水滴”的定期回购规划在互联网民眼里可能是新鲜事儿，但在币圈和链圈，这立马会让人想到销毁、通缩的数字货币玩法。
Regular buy-back planning for “drips” may be new to the Internet, but the currency and chain circles immediately suggest the destruction and deflation of digital currency games.
回购“水滴”也让“绿洲”这个产品脱离了以往互联网产品里积分系统的局限，创造稀缺性增值的资产属性变得明显。
Repurchase of “water droplets” has also removed the oasis product from the limitations of the past system of fractions in Internet products, and the asset attributes that create scarce value added have become apparent.
这些年，通证激励的植入在不少互联网巨头及其产品上越来越多的出现，区块链经济具有的激励系统也让一些流量型产品看到了突破口。
Over the years, the implantation of transient incentives has been increasing on a number of Internet giants and their products, and the incentive systems in the block chain economy have allowed some flow-type products to see breakthroughs.
但随着区块链的新鲜感褪去，缺乏流通场景的奖励只能停留在系统内部，等值于商品或服务的兑换券，价值略显微弱，而想作为资产自由流通，极可能带来炒作而面临监管风险。
However, as the block chain fades, incentives for a lack of circulation can only be found within the system, with the equivalent of a coupon for goods or services, with a slightly weaker value, and a free flow of assets is highly likely to lead to the risk of regulation.
互联网产品中的“通证”面临着无法“走出去”的尴尬境地，天涯积分TYT、迅雷玩客云、小米共享WiFi等一批先行者们踩过的坑，成为当下一些有意打造通证经济生态的企业同样面临的问题。
The “passports” in Internet products face an awkward situation of being unable to “go out”, as do a group of pioneers, such as TYT, Thunderbusters and WiFi shared rice, who are now facing the same problems as businesses that are interested in creating a merciless economic ecology.
“水滴”引入通缩模式
The droplets introduce deflationary mode
9月4日，刚上线一天的新浪微博社交APP“绿洲”遭到了下架，有消息称，这或许与logo涉嫌抄袭有关。
On 4 September, a new wave-blogging social APP “Oasis”, just one day online, was laid down, which, according to some sources, may be linked to a suspected copying of Logo.
原本，这只是一款类似于“Instagram小红书”的图片社交平台，关注范围大多集中在互联网圈。但由于在内测功能上内嵌了区块链元素“水滴”，“绿洲”很快引来了币圈用户的围观。
Originally, it was a photo social platform similar to Instagram’s little red book, with much of the attention focused on the Internet loop. As the block chain element “water drops” were embedded in the internal measurement function, the “Oasis” quickly drew the attention of the currency circle users.
从设计机制上看，“水滴”正在试图跳脱内部积分的局限性。
In terms of design mechanisms, “drops” are trying to remove the limitations of internal integrals.
官方介绍，“水滴”是绿洲社交网络内的数字资产，基于去中心化模式生成储存。它可用于在APP内兑换福利、打赏内容、投票打榜等。
Officially, the droplets are digital assets within the oasis social network that generate storage based on decentralised models.
原生的“水滴”具备了支付、去中心化储存、平台权益证明等天然的Token属性。目前，内测用户可以在该APP上定期领取“水滴”。
The original droplets have natural Token properties such as payments, decentralised storage, platform certificates of interest.
表面上，水滴更像一种系统自带的积分激励体系，类似于蚂蚁森林，用户使用APP的时间越长，所获取的能量就越高。但实际上，官方还通过回购赋予了它特定的资产价值支撑。
On the surface, the droplets are more like a system-carried component incentive system, similar to the ant forest, and the longer the user uses the APP, the more energy the user acquires. But, in practice, the official is also supported by repurchases that give it a specific asset value.
在APP内，“绿洲”表示会不定期回购水滴，用于生态建设。并且官方特别注明“水滴总量有限，活跃值越高，分得水滴越多。”
In the APP, Oasis indicates that droplets are purchased on an irregular basis for ecological construction. And the official states, inter alia, that "the size of the droplets is limited, the active values are higher, the more the droplets are distributed."
“绿洲”将不定期回购水滴
Oasis will buy droplets on an irregular basis.
回购这种玩法，在币圈已经不新鲜，最早应用在交易所平台币身上。理论上，回购能减少市场上资产的流通量，刺激价格上涨。
Repurchases are not new in currency circles, but are first applied to exchange platform currencies. In theory, repurchases reduce the flow of assets on the market and stimulate price increases.
尽管绿洲未明说“水滴”的总量和回购的利益来源，但从如今官方公开的规划看，“水滴”已脱离了单纯的积分系统，向资产的属性上靠拢。
Although the oasis does not explicitly refer to the sum of “drops” and the source of benefits of buy-backs, it appears from today's official public planning that the “drops” have moved away from a simple system of credits and have moved closer to the attributes of the assets.
官方为“水滴”赋予的通缩价值，再度激起了通证生态赋能互联网的讨论。得益于微博在社交领域的市场地位，上线24小时内，“绿洲”登上了AppleStore热搜榜Top3，备受市场关注。
The official deflationary value of “drips” has rekindled the debate on the mediocre eco-enhanced Internet. As a result of microblogging’s market position in the social sphere, the Oasis has reached the AppleStore Hot Top3 list within 24 hours of coming online, and is of interest to the market.
互联网公司偏爱联盟链
Internet companies prefer union chains
迭代升级是互联网发展的常态，这两年，区块链成为了不少企业布局的新领域。
Eternal upgrading is the norm in the development of the Internet, and in these two years block chains have become a new area in the configuration of many businesses.
通证生态下的去中心化、信息公开透明、不可篡改，加上合理的激励方式，让一些有真实应用需求的项目在提升用户活跃度方面看见了突破口。
Decentralization, transparency in information openness, and non-manufacturing, coupled with reasonable incentives, under the mediocre ecology, allows projects with real application needs to see breakthroughs in increasing user activity.
GoFun出行是首汽集团针对移动出行推出的一款共享汽车产品，今年3月，它成为了全国首家拿到区块链服务备案的出行公司。
GoFun, a shared automobile product launched by the First Steam Group for mobile travel, became the country's first company to register block chain services in March of this year.
GoFun打出了“用车即挖矿”的口号，用户每天完成用车、签到、邀请好友等任务，便可产生相应数量的能量积分，这些积分可兑换相应的用车优惠券。
GoFun uses the slogan “car or mine mining”, whereby users complete their daily tasks by car, sign in, invite friends, etc., and generate a corresponding amount of energy credits, which can be converted into the corresponding coupons.
如今在GoFun官网，用户可点击首页导航栏“区块链”，跳转至GFChain区块链浏览器，以查询基本信息、违法记录、出险记录、用户行为、车辆信息等。数据显示，截至9月4日13:55分，GFChain区块数为29960359，每个区块大小为0.61kB。
Today, on the GoFun network, users can click on the first-page navigation bar, the block chain, and jump to the GF Chain block chain browser to search for basic information, illegal records, risk logs, user behaviour, vehicle information, etc. The data show that, as of 4 September, at 13:55, the number of GF Chain blocks was 2966,0359, with each block size 0.61kB.
GFChain区块浏览器
GF Chain Block Browser
GoFun方面对外表示，这是一条基于以太坊开源做的联盟链，钱包技术已经成熟。
GoFun, for its part, indicated that it was a chain of alliances based on the opening of the Tai Wan and that wallet technology was mature.
据36氪统计数据显示，今年4月份，汽车分时租赁APP月活榜单上，GoFun排名第一。
According to 36 kryptons, in April of this year, GoFun ranked first on the monthly monthly list of car rentals.
不光是GoFun，包括顺丰速运的“丰溯GO”、首旅如家的区块链积分营销和管理云计算等平台，如今都希望借“通证”改善激励环节问题，完成商业模式的重塑与升级。
More than just GoFun, which includes platforms such as “go-trace” with smooth speeds, first-ever block-chain marketing and management cloud computing, there is now a desire to use a “passport” to improve the incentive chain and complete the re-engineering and upgrading of business models.
3月30日，国家互联网信息办公室发布《境内区块链信息服务备案编号》，公布首批197个在网信办登记备案的区块链项目。
On 30 March, the National Internet Information Office issued the Internal Block Chain Information Service Registry Numbers, which published the first 197 block chain projects registered with the Web-based Information Office.
这其中，蚂蚁金服、腾讯、海尔等等耳熟能详的巨头悉数在列，技术涉及衣食住行等与大众生活息息相关的领域。
Among them, there are many well-known giants, such as ants in gold, tethers, Haile and others, whose technologies relate to areas of vital relevance to public life, such as food, clothing and housing.
巨头们一方面有意避开“发币融资”的监管底线，一方面重兵布阵，在各自盯防的细分领域抢占先机。
The giants, on the one hand, deliberately bypass the regulatory bottom line of “currency finance” and, on the other hand, re-engage and take the lead in their respective areas of focus.
海外企业也注意到了这场革新，包括Facebook、Telegram、Signal、Kakao、Line在内的知名平台，都纷纷瞄准了区块链和数字货币领域，公布其打造通证生态的计划。
Overseas enterprises have also noted this innovation, with well-known platforms, including Facebook, Telegram, Signal, Kakao and Line, targeting the sector of block chains and digital money and publishing their plans to create a mediocre ecology.
内置通证亦缺价值支撑
with built-in hyphenation and lack of value to support
事实上，不光巨头网企注意到了这场革新，早在2017年，不少互联网“遗老”开始从经济模型入手，试图打造一个去中心化的通证生态。
In fact, not only did the giant Internet companies notice this innovation, and as early as 2017, a number of Internet “legacy” began to work on economic models in an attempt to create a decentralized meso-economy.
2017年底，骨灰级UGC社区天涯论坛宣布发行天涯积分TYT，用户可以通过创作、点赞等行为奖励获得天涯积分，此外还孵化了原创内容社区的行业公链HiChain。目前，TYTToken可在MXC、BiKi等交易平台进行交易。
At the end of 2017, the urn-level UGC Community Careers Forum announced the launch of the TYT, which allows users to earn the TYT through creative, praising and other incentives, in addition to incubating the industry chain of Hi Chain in the original content community. At present, TYTToken can trade on trading platforms such as MXC, BiKi, etc.
差不多同一时期，迅雷推出了一款私人云盘“玩客云”，借鉴比特币的POW算法，利用玩客云“挖矿”产生的数字资产玩客币，总量为15亿，产量每365天减半。2个月后，陆续有加密货币交易平台上线了玩客币。
During almost the same period, a private cloud was launched, using the Pow algorithm of Bitcoin, using 1.5 billion dollars in digital assets generated by the Bounty Clouds, to cut production by half every 365 days. Two months later, an encrypted currency trading platform was on the line.
此外，拥有大量作者的简书平台，几度濒临关站的人人视频等平台，都上了区块链的“车”，或多或少的获得了短暂的市场曝光度。
In addition, platforms with a large number of authors, such as video clips of people on the verge of crossing points, have been placed on the “car” of the block chain and, to a greater or lesser extent, have gained short market exposure.
如今2年过去，谈起通证生态，它最大的亮点莫过于自带的激励体系，挖矿模式大同小异，包括网易星球、小米WiFi链等互联网知名企业都曾尝试踏足。奈何雷声大雨点小，随着市场新鲜感褪去，其生存状况也日渐萎靡。
Now, two years later, when it comes to mediocre ecology, there is nothing more bright than a system of incentives attached to it, and mining patterns are very different, with well-known Internet companies such as Cyber Planet and the WiFi chain, all trying to step on their feet. As the market fades away, so too, is its survival.
例如2018年3月14日，小米出品“加密兔”游戏试水区块链，其中加密兔、萝卜、F码是该款游戏内的积分形式,萝卜与F码均可兑换加密兔。如今一年多时间过去，该APP依然停留在内测阶段。
For example, on March 14, 2018, the rice product “encrypted rabbit” tested the water block chain, with encrypt rabbits, radishes, F-codes being the integral form of the game, and radish and F-coded encrypted rabbits. More than a year has passed, and the APP is still in the internal measurement phase.
上线一年小米共享WiFi仍为测试版
One year on line sharing WiFi is still a test version
伴随先行者们落幕，一个现实问题也逐渐暴露出来，单纯依赖每日累积的激励体系和玩法，项目后期的热度往往难以为继。人不来，来了留不住，庞大的生态蓝图最终沦为纸上谈兵。而如果真的利用自有流通让资产升级，又面临着炒作和监管风险。玩客云的玩客币曾因铤而走险遭遇监管批评。
With the demise of the pioneers, a real problem has come to light, relying solely on the incentive systems and games accumulated on a daily basis, and the heat of later stages of the project is often unsustainable. No one can come, and the vast ecological blueprints end up on paper.
有业内人士指出，这类互联网产品植入通证，大多只有痒点，没有痛点，并未考虑到引入区块链技术的真正的需求。而这也是诸多布局了“区块链”领域的平台当下都面临的问题。
It has been pointed out by practitioners that most of these Internet products are implanted with hysteria, no pain, and do not take into account the real need for technology to introduce block chains. And this is what many of the platforms in the area of block chains are facing now.
不可否认的是，在流量时代头部通吃的环境下，通证经济的到来为一些二流平台带来了新的机遇。而它所面临的挑战，不光是建立一套原生激励机制外，更重要的是找到与业务匹配和可用的通证价值支撑。
Undeniably, the advent of the trancheon economy has opened up new opportunities for some second-class platforms in the context of head-to-head feeding in the flow age. And the challenge is not just to create an original incentive, but, more importantly, to find business-matched and available passivation values.
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